Packaging new brand statement according to Mondi eCommerce trend report

The report presents data from around 6,000 consumers across Czechia, France, Germany, Poland, Sweden and Türkiye

Mondi, a global leader in sustainable packaging and paper, announced the results of its sixth annual eCommerce trend report, “Sustainability and its impact on packaging and online shopping choices”. This comprehensive study examines trends, attitudes and expectations regarding e-commerce and the impact packaging has on the consumer experience.

The report presents data from around 6,000 consumers across Czechia, France, Germany, Poland, Sweden and Türkiye, collected via an online survey in October and November 2024. The findings offer e-commerce brands valuable insights on meeting consumer needs, including country-specific results from each of the six markets. The survey was conducted by Retailx, which also co-authored the whitepaper.

Swedish consumers are frequent online shoppers (47 per cent) and lead in sustainable disposal habits, with 63 per cent placing packaging in recycling streams. They prioritise practical shopping experiences and focus on product quality over packaging aesthetics. With a strong culture of environmental responsibility, Sweden remains a leader in sustainability.

“This year’s findings confirm that sustainability is no longer just a trend, it’s a business imperative,” said Armand Schoonbrood, Mondi Group eCommerce COO. “Consumers are demanding tangible action from retailers to reduce their environmental impact. At Mondi, we are proud to support customers with innovative, sustainable eCommerce packaging and paper solutions that meet consumer expectations and help our partners to build trust, loyalty, and long-term value in the eCommerce space.”

Adding to this, RetailX Chief Editor Ian Jindal, commented: “The findings of this year’s survey show that sustainable eCommerce packaging has become more than a preference – it’s now a consumer expectation. Transparency, innovation and credibility in sustainability efforts are vital for retailers to maintain trust, loyalty, and relevance in a rapidly evolving market.”