Pernod Ricard complete sale of Australian Wine Holdco

The transaction includes the sale of a wide portfolio of strongly established wine brands owned and produced by Pernod Ricard Winemakers

Pernod Ricard announces the successful completion of the sale of its portfolio of strategic international wines to Australian Wine Holdco Limited (AWL), a consortium of international institutional investors and owner of Accolade Wines, effective as of April 30, 2025. The combination of wine assets leads to the creation of Vinarchy, a new global wine company.

Pernod Ricard will continue to distribute such a wine portfolio for a few months, facilitating a smooth transition across the globe. This disposal will enable Pernod Ricard to focus on premium international spirits and champagne brands, driving the future growth of its business.

The transaction includes the sale of a wide portfolio of strongly established wine brands owned and produced by Pernod Ricard Winemakers, with over 10 million 9Lcs cases annually from three origins including Jacob’s Creek, Orlando and St Hugo from Australia, Brancott Estate, Stoneleigh and Church Road from New Zealand, Campo Viejo, Ysios, Tarsus and Azpilicueta from Spain. The business is an integrated platform from vineyard to bottle and includes seven wineries.

The transaction is the result of Pernod Ricard’s continuous active portfolio management, aiming at providing greater opportunities for premiumization, in line with its longstanding policy to deliver sustainable value for its shareholders, employees, clients and partners.